Protecting the Amazon.
Powering the Carbon Economy.
GENA partners with indigenous communities across the Peruvian Amazon to develop large-scale carbon credit and ecosystem services projects that protect forests, restore landscapes, and generate lasting economic value for the communities that steward them.
Contact Us →Conservation finance meets indigenous stewardship
Long-term irrevocable mandates with indigenous federations across millions of hectares. Verified environmental assets with community-governed economics and diversified revenue.
Learn More →Multi-decade mandates across the Amazon
Exclusive, irrevocable mandates across Peru's Loreto and Ucayali regions — with a replicable expansion pipeline across the broader Amazon.
Explore Territories →Built for institutional capital
Multi-jurisdictional corporate architecture, irrevocable mandates, FPIC compliance, and multi-standard verification — designed for institutional due diligence.
View Framework →Satellite + AI monitoring
Digital MRV replacing field-based approaches. Continuous satellite coverage, AI-driven analysis, and data as a commercial asset.
See Technology →Measurable impact at scale
Four dimensions aligned with UN SDGs — climate, biodiversity, community livelihoods, and indigenous rights. 15 of 17 SDGs directly addressed.
View Impact →Structured for capital
Project-level, platform equity, and offtake participation options for institutional investors, family offices, and corporate buyers.
Investment Details →Conservation finance meets indigenous land stewardship
GENA operates at the intersection of conservation finance and indigenous land stewardship. We hold long-term irrevocable mandates with indigenous federations representing hundreds of communities across millions of hectares of Amazon rainforest. Our model is designed from the ground up for institutional scale, combining verified environmental assets with community-governed economics and a diversified revenue architecture.
GENA generates value through multiple verified environmental asset classes, each with distinct market dynamics and buyer universes:
Avoided Deforestation Credits
Protecting standing primary forest from conversion. Verified under internationally recognized standards including Verra VCS and ART-TREES. These credits serve compliance buyers, sovereign governments, and corporate net-zero programs seeking the highest-integrity nature-based offsets available.
Soil Carbon Enhancement
Active carbon sequestration through regenerative agroforestry and biochar application. These are removal credits, not avoidance credits, and they command a pricing premium in voluntary markets because they represent carbon being actively pulled from the atmosphere rather than emissions being prevented.
Biodiversity & Ecosystem Services
Measurable conservation outcomes verified under the Climate, Community & Biodiversity (CCB) standard. Biodiversity credits are an emerging asset class with significant upside as regulatory frameworks mature and corporate biodiversity disclosure requirements expand globally.
Agroforestry Cobenefit Credits
Layered on top of the REDD+ baseline, these credits capture additional value from regenerative land management practices implemented by indigenous communities under GENA's technical guidance.
Vertical Integration
Beyond carbon credits, GENA is developing vertically integrated supply chains for premium agricultural products sourced from indigenous territories. GENA has structured several flagship organically grown sustainable food product Cobenefit streams and various wild-harvested superfoods, sustainable timber from agroforestry systems, and managed-access eco-tourism programs. These non-carbon revenue streams provide cash flow diversification, create direct economic opportunity for communities, and strengthen the conservation case by demonstrating that standing forests generate more value than cleared land.
Community-First Economics
Every project is structured around a principle of shared prosperity. Majority of gross revenue flows directly to indigenous communities, funding environmental, social, educational, and health programs designed and governed by the communities themselves. This is not a charitable arrangement. It is a structural alignment of incentives: when communities prosper, the forest is protected, and the credits maintain their integrity. Projects governed by the people who live on the land produce higher-quality, lower-risk environmental assets than projects imposed from outside.
Multi-decade mandates across the Peruvian Amazon
GENA operates across multiple territorial blocks in the Peruvian Amazon, each with distinct ecological characteristics, conservation strategies, and carbon market positioning. Our multi-decade mandate structure provides exclusive, long-term access to these territories through direct agreements with indigenous organizations, backed by Peruvian law, international arbitration frameworks, and fideicomiso (trust) governance structures that protect both community and investor interests. This is not a project-by-project arrangement. It is a series of comprehensive, exclusive, long-term mandates covering an entire territorial block under unified governance structures representing thousands of communities across the Amazon.
Loreto Region
The Loreto department is the largest in Peru and one of the most biodiverse places on earth. Our territory within Loreto encompasses vast stretches of primary Amazon rainforest with exceptionally low historical deforestation rates. This makes it a premium preservation play producing high-integrity carbon credits suitable for the most demanding buyer markets: CORSIA aviation compliance, Article 6.2 internationally transferred mitigation outcomes (ITMOs), and sovereign climate commitments. The region's biomass density and forest intactness position it among the highest-quality REDD+ assets globally.
Ucayali Region
The Ucayali department, specifically the Atalaya Province, faces significant and accelerating deforestation pressure from agricultural expansion, illegal logging, and land use change. This creates a fundamentally different carbon opportunity: a classic REDD+ avoided deforestation play where the baseline threat is high and measurable, the additionality case is strong, and the credit volumes per hectare are substantial. Ucayali credits are positioned for standard VCS voluntary market pricing with a clear pathway to higher-tier certifications as the project matures.
Expansion Pipeline
Beyond our current territorial blocks, GENA has identified significant expansion opportunities across additional Amazonian regions. The mandate architecture we have developed is replicable: the same governance structure, revenue-sharing framework, and verification methodology can be deployed across new territories as funding and operational capacity scale. Our long-term vision encompasses the broader Amazon, one of the largest and most critical forest ecosystems on the planet.
Built for Institutional Capital
GENA's project architecture is designed from inception to meet the standards of institutional investors, sovereign wealth funds, and multilateral climate finance mechanisms. Every element of our legal, governance, and verification framework is built to withstand rigorous due diligence.
Irrevocable Mandate Structure
Our territorial mandates are long-term, exclusive, and irrevocable. Created under international law with solid Peruvian law compliance, executed through indigenous governance processes, and structured with investor protection mechanisms including step-in rights and fideicomiso (trust) governance. The mandates are enforceable under international arbitration frameworks and the New York Convention.
Corporate Structure
GENA's multi-jurisdictional corporate and legal structure is designed to hold and develop environmental assets at scale. The corporate architecture supports compartmentalized investment: individual territorial blocks can be independently financed, verified, and monetized while sharing platform-level infrastructure, relationships, and operational expertise. All protected and in compliance with applicable U.S., European and Peruvian legislature.
Community Governance
All projects operate under Free, Prior, and Informed Consent (FPIC) principles. Community participation is not a compliance checkbox. It is embedded in the mandate structure through indigenous federation governance, community assembly processes, and transparent revenue-sharing mechanisms. The communities are not beneficiaries of GENA's projects. They are partners in them.
Verification Standards
GENA pursues the highest available verification standards for each credit type and territory. Our approach is multi-standard: Verra VCS for core REDD+ credits, Climate Community & Biodiversity (CCB) for Cobenefit certification, ART-TREES for jurisdictional-scale crediting, and ICVCM Core Carbon Principles (CCP) for market integrity labeling. Standard selection is matched to territory characteristics and buyer requirements.
Satellite + AI-Powered Monitoring
Traditional MRV (Measurement, Reporting, and Verification) for carbon projects relies on expensive, slow, and geographically limited field-based sampling. At the scale GENA operates, traditional approaches are neither economically viable nor operationally practical. We are building a fundamentally different approach.
Continuous Satellite Monitoring
GENA's MRV system uses high-resolution satellite imagery to track forest cover across entire territorial blocks on a continuous basis. Rather than periodic field audits, our system detects canopy changes, deforestation events, and land-use transitions in near real-time at 1-hectare resolution.
AI-Driven Analysis
Machine learning models trained on airborne LiDAR calibration data process satellite imagery to estimate above-ground biomass, classify forest types, and generate verification-ready carbon stock assessments. This approach builds on peer-reviewed methodologies validated across the Peruvian Amazon.
Cost Reduction
By replacing the majority of field-based monitoring with remote sensing and AI, GENA reduces MRV costs by an estimated 95% compared to traditional approaches. This cost structure makes large-scale conservation projects economically viable for the first time and directly improves the return profile for investors.
Data as an Asset
The digital MRV pipeline produces continuous, structured data streams with independent commercial value. Beyond credit verification, this data serves researchers, governments, and third-party developers. GENA's technology platform is not just a tool for our own projects. It is a scalable infrastructure asset with potential for external licensing and partnership.
Measurable Impact at Scale
GENA's projects are designed to generate measurable outcomes across four dimensions of impact, directly aligned with the United Nations Sustainable Development Goals (SDGs):
🌍 Climate
Millions of tons of CO2 equivalent avoided and removed annually through forest preservation, soil carbon enhancement, and regenerative agroforestry. Every credit issued represents a verified, measurable contribution to global climate goals.
🌿 Biodiversity
Protection of primary Amazon rainforest harboring some of the highest concentrations of terrestrial biodiversity on the planet. Verified under the CCB standard with measurable species and habitat conservation outcomes.
👥 Community Livelihoods
Direct revenue sharing with hundreds of indigenous communities. Job creation through sustainable agriculture, forest management, and monitoring programs. Economic empowerment without displacement or cultural disruption.
⚖️ Indigenous Rights
Full FPIC compliance. Strengthened land tenure through title verification and SUNARP registration support. Community governance embedded in every project decision. GENA's model demonstrates that the most effective conservation is community-led conservation.
GENA's SDG Alignment
15 of 17 Sustainable Development Goals directly addressed
Structured for Capital
GENA is actively seeking strategic partners for the next phase of development to supplement our existing commitments. Our investment architecture is designed for flexibility:
Project-Level Participation
Investors can participate in individual territorial blocks with defined credit streams, measurable outcomes, and independent return profiles. Ideal for impact-focused investors and family offices seeking direct exposure to verified nature-based assets.
Platform Equity
Equity participation in the full GENA platform spanning multiple territories, credit types, and Cobenefit revenue streams. Diversified exposure across regions with a built-in expansion pipeline.
Offtake & Forward Purchase
Corporate buyers and trading desks can secure future credit delivery at agreed pricing, providing GENA with development capital and providing buyers with guaranteed access to high-integrity, community-backed Amazon credits.
Three domains of expertise
GENA's team unites three domains of expertise that rarely converge in a single organization — and that together form the operational foundation required to manage a 29-million-hectare climate platform in the Peruvian Amazon.
International Enterprise Management
GENA's principals bring a combined track record spanning over 25 years of founding, structuring, and scaling enterprises across four continents — including extensive operations in South America. Collectively, the leadership has participated in projects exceeding $5 billion, managed organizations with over 2,000 employees across 30+ offices, and directed programs with close to $500 million in annual budgets at leading international financial institutions. Notable execution includes nationwide asset operations coordinating with institutions such as Fannie Mae, Freddie Mac, and HUD; acquisition and management of one of a country's largest medical insurance enterprises with $300M+ in annual revenue and a network of over 100 hospitals; and multi-country workforce operations sustained for over 20 years with consistent annual growth. The team's strength lies in building institutional-grade systems from zero to scale — corporate governance, financial modeling, legal architecture, technology automation, and investor relations infrastructure — and deploying them under complex regulatory and cross-border conditions.
Peru Private, Public & Indigenous Operations
On the ground in Peru, GENA's operational leadership draws on senior professionals with deep roots in the country's public, private, and Indigenous sectors. This includes executives who have directed government public-private partnerships totaling over $10 billion across national ministries, managed state enterprises with thousands of staff, and led transformative organizations in shared-value models across complex Peruvian markets. GENA's field capability extends to over 37 years of national-level experience in security, intelligence, community relations, and logistics operations across Peru's most remote regions — including direct engagement with Indigenous federations in Loreto and Ucayali. This in-country depth ensures that GENA can navigate Peru's regulatory landscape, maintain trusted relationships with Indigenous confederations and government institutions, and sustain operations in environments where most international platforms cannot reach. The team's Peruvian national presence — spanning community, government, and business — translates strategy into operational execution on the ground.
International Carbon Credit Development
GENA's carbon market expertise spans the full credit lifecycle, from scientific methodology and policy architecture through commercial distribution and sovereign-grade issuance. On the commercial side, the team includes leadership with founding roles at institutional-scale carbon credit platforms backed by firms such as Andreessen Horowitz — including responsibility for approximately $30 million in token distribution and go-to-market build-out at Flowcarbon ($70M raise). Additional commercial experience spans decentralized carbon marketplaces including CarbonMark (a KlimaDAO spinout), voluntary market structuring with platforms such as Thallo and DevvStream, and enterprise revenue strategy across climate technology and digital asset verticals. On the scientific and policy side, GENA's advisory leadership includes co-founders of pioneering carbon asset firms such as Terra Global Capital and Dugu Systems, former USAID Senior Agriculturalists who contributed directly to UNFCCC negotiations from COP 6 onward, Clinton Climate Initiative advisors, and researchers with over 100 peer-reviewed publications in coupled human-natural systems modeling, AI-driven environmental monitoring, and climate adaptation policy — with work appearing in journals such as Nature Climate Change. This combination — proven commercial channels, deep scientific rigor, and direct policy lineage to the frameworks governing today's carbon markets — ensures that GENA's credits are designed, verified, and distributed to the highest institutional standards.
Partner with GENA
GENA is currently in pre-development and actively building partnerships with institutional investors, carbon credit buyers, and organizations aligned with our mission of indigenous-led conservation at scale. For investment inquiries, partnership opportunities, or media requests, please contact us.